At Press Time

Apr 2, 2001  •  Post A Comment

Hughes a new CAA client

Los Angeles-Hollywood talent rep Creative Artists Agency has just signed Hughes Electronics Corp., making Hughes the latest technology disciple in CAA’s mission to match technology and corporate entities with the entertainment community.

TiVo and immersive video evangelist iPix are other tech companies on CAA’s roster, and Coca-Cola Co. is a prospective advertiser for supporting some of these new media strategies.

“We’re in a corporate consulting agreement with Hughes,” said David Kung, who heads CAA’s Media Lab. “We’re offering a spectrum of services centered around identifying proprietary content and networks in the entertainment business who could break in the new technologies.”

NBCi flies from Peacock

Los Angeles-NBC’s Enhanced Broadcasting Group will no longer be a part of the network beginning Monday.

Although the 13-person team will remain at NBC’s New York headquarters, it will henceforth be a part of ValueVision International. ValueVision, a publicly traded mass marketer, has had a working relationship with NBC, whose parent, General Electric, holds nearly a 40 percent stake in the company.

ValueVision sells merchandise through electronic, Internet and print media and will now be in charge of creating interactive applications for NBC classics like “Saturday Night Live.” Its 24-hour home-shopping network, SnapTV, is distributed by more than 330 cable TV systems.

`Dr. Laura’ is outta here

Los Angeles-After a year steeped in controversy, Paramount executives have finally pulled the plug on “Dr. Laura,” which officially will not return for a sophomore run in the fall. The show will continue to air through September.