Two more executives have been added to the May 1 Upfront Summit in New York. Jed Petrick, president and chief operating officer of The WB, and Joe Uva, president of Turner Entertainment Sales and Marketing, will join a lineup of media and advertising leaders sharing their views on the future of cable, network and syndication ad buying.

The event is presented by Electronic Media and Advertising Age. It is scheduled for Tuesday, May 1, beginning at 8 a.m., with a continental breakfast at the Grand Hyatt Hotel, and concludes with a special luncheon featuring Bob Pittman, co-chief operating officer of AOL Time Warner.

Registrations are available at www.upfrontsummit.com or by calling 323-370-2475. The fee is $395 including luncheon; registration for 10 people costs $3,500 and includes a table for 10 at a luncheon honoring EM’s Media Buyers of the Year: Mel Berning, president of U.S. Broadcast for MediaVest U.S.; Cathleen Campe, senior vice president and director of regional spot broadcast for Rubin Postaer & Associates; and Mark Stephens, director of media services for Lot21 Productions.%%