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NAB Notebook

Apr 30, 2001  •  Post A Comment

`DTV’s time has come’
The National Association of Broadcasters and Consumer Electronics Association announced at NAB last week their intent to launch a joint program promoting DTV in the fall. Additional details about the effort, including its budget, are still subject to discussion, according to CEA President and CEO Gary Shapiro.
“This promotional effort will both educate consumers about the benefits of digital and high-definition television and serve as a reminder that DTV’s time has come,” added Eddie Fritts, NAB president and CEO, in a statement at the association’s convention in Las Vegas.
Convention’s attendance dips
Attendance at the NAB convention in Las Vegas last week was 112,766, down from the 115,293 tally last year. An NAB spokesman attributed the downturn to “economic conditions.” Attendance in 1999 was 106,372.
The Force is with Sony
Hallmarks of Sony’s “Anycast” press event at NAB on Sunday included a testimonial by George Lucas and announcements of its Concadia Solutions consultancy services (a joint venture with Accenture, formerly Arthur Anderson); creation of a state-of-the-art digital news production/asset management system for Belo’s broadcast and print operations; and the launch of its XPRI networked nonlinear editing system-the first of which was bought by America Media Group. XPRI scales from standard definition to high-definition TV formats and works with either baseband or MPEG compressed signals.
Separately, IBM and Sony Electronics announced the installation and delivery of a newly designed and engineered digital asset management system, created to help CNN digitize its vast videotape library. The five-to seven-year $20-million project will put CNN’s 21-year videotape archive online.
Omneon shows new technology
Omneon Video Networks demonstrated technology at last week’s National Association of Broadcasters convention that enables the real-time transmission of video and audio over Internet protocol networks using Gigabit Ethernet and the IEEE 1394 standard set by the Institute of Electrical and Electronics Engineers.
The technology is one step closer to enabling TV facilities to use a packet-switching backbone (which is now used mostly for standard computer data transmission) to send audio and video instead of more traditional routing schemes.
The company also announced that the BBC chose Omneon’s Networked Content Server System for two projects as part of its plans to expand its play-out infrastructure at Television Centre in London.