Shortly after convergent media consulting agency Pittard Sullivan reportedly shut its doors last week, former Pittard Sullivan Director of Information Technology Marvin Price wrote in a letter to Digital Coast Daily: “There is already a fervor building around ITV that is reminiscent of that which sprung up around the Internet. Just as with the Internet, however, much of the excitement appears to be unfounded and premature. … It’s a safe bet that most people will only accept interactive television if they can turn off the interactive features, and they certainly won’t pay for it, so the only possible business model centers on advertising.”
New Microsoft music
service to include ads
Because Microsoft’s newly announced music directory MSN Music will not be supported by subscription revenues in the near term, the software company will look to attract advertisers to the service. By contrast, MusicNet, a music download service recently announced by competitor RealNetworks that is backed by record labels, will be primarily subscription-based. “There will be opportunities for advertisers to deliver their messages in enhanced mediums including … streaming media,” MSN Product Manager Sarah Lefko said.
Honda signs with Disney’s Impression
Honda is the latest advertiser to join the Walt Disney Internet Group’s Big Impression oversized online ad program. Through the initiative, Disney allows advertisers to purchase banner ads 30 percent larger than regular banner ads for selected placements on Disney sites.
Apr 9, 2001 • Post A Comment