Profile: Hanna Gryncwajg

Apr 2, 2001  •  Post A Comment

Title: Senior vice president at Bravo Networks ad sales.

Recent interesting deals: “Bravo has been looking to do more cross-promotional opportunities with advertisers, and we were able to accomplish that this year with Gallo’s Turning Leaf as a sponsor of the Independent Spirit Awards. Gallo committed to the media schedule on Bravo as well as supporting the telecast of the Independent Spirit Awards with a major sweepstakes. They distributed the sweepstakes for Bravo with more than 1,000 of their key retail distributors. The winners got to go to the Spirit Awards L.A. Gallo was represented through signage and pouring opportunities at the event and Bravo/IFC VIP post party. This was a real win for both of us, and I’m pleased to report the ratings grew by over 100 percent this year.”

The next big thing: “This upcoming year represents only the third upfront Bravo has done. This year truly marks our arrival as a top-tier niche network in the advertising world. We are constantly moving ahead-or I should say leaping ahead-at an incredibly quick pace. This year, for example, we are in development with two new original series, `The It Factor’ and `Musicians,’ that were announced at our April 2 upfront event. This type of programming will help Bravo break through the clutter and make a difference for the agencies and clients we work closely with.”

Is there anything you wish you had sold less of: “I am proud of Bravo’s quality programming and feel positive about the amount that was sold in our upfront last year.”

Is there anything you wish you had sold more of: “Last year many new advertisers came to Bravo and wanted to get involved with the network with more than `just media.’ We basically sold most of our promotional opportunities upfront and still advertisers wanted more-but we had nothing more to sell-so I guess you could say I wish I had been able to see more. This year, due to demand and growth, we have increased the level of marketing and promotional opportunities without increasing the number of positions available in any one event. This way, we maintain a level of exclusivity our advertisers want and need-and give more advertisers an opportunity to be a bigger part of the network.”

If you weren’t in media buying: “If I weren’t selling I might like to head up a brand from the marketing side. This way, I would know what it’s like to be on the buying side as well.”