Syndication Ratings: Shows hold their ground

May 21, 2001  •  Post A Comment

The first week of May sweeps did little to empower up-and-coming players. The series that had been at the top of the household and demo scores remained there, according to Nielsen Media Research for the week ending May 6.
In the key 18 to 49 demographic breakdowns, eight series made both the men’s and women’s top 10 lists, with Warner Bros. Domestic Television Distribution’s off-net runs of “Friends” ranking at the top of both charts. Despite earning sixth place in households with a 5.1, “Friends” placed first among women 18 to 49 with a 4.0 rating. Among men in the same age group, the series tied for the top spot with Columbia TriStar Television Distribution’s “Seinfeld” with a 3.0 score. “Seinfeld” placed seventh in women 18 to 49 with a 2.4.
King World Productions’ staple “Oprah Winfrey” took the silver medal among women with a 3.6 rating but was one of the two series within the upper ranks of syndication not to crack the men’s list. “Judge Judy,” finishing sixth among females with a 2.5, was the other.
On the flip side of the coin, Paramount Domestic Television’s “Spin City” placed eighth with men at a 1.7 but did not to appear on the female 18 to 49 list. Overall in households, the freshman show equaled its lowest rating ever, sliding 12 percent to a 2.3. Carsey-Werner-Mandabach’s “3rd Rock From the Sun” was the other strip to make the top 10 only among men, finishing sixth at a 1.8.
Paramount’s “Frasier” and “Entertainment Tonight” were good for third and fourth places on both 18 to 49 lists, with “Frasier” tying “ET” for third place among females with a 3.3. Males gave “Frasier” the edge with a 2.6 rating for third, while “ET” took fourth with a 2.2. Among households, “Entertainment Tonight” landed in third place overall with a 5.9, a rise of
2 percent, while “Frasier” fell 2 percent to a 4.9 for a seventh-place finish.
King World’s” Wheel of Fortune” and “Jeopardy!” continued to own the household chart despite dips of
4 percent to a 9.0 rating and 3 percent to a 7.7, respectively. Demographics tell a different story, however, as “Wheel” fell to fifth place among women 18 to 49 with a 2.6, while sliding to a ninth place tie with “Jeopardy!” among men at a 1.6. “Jeopardy!” finished the week in eighth place among females with a 2.3.
Wrapping up the two lists were Studios USA Domestic Television’s “The Jerry Springer Show” and Warner Bros.’ “Drew Carey.” “Springer” finished in ninth place among females with a 2.1, edging “Drew Carey” by a tenth of a point. Among men, “Drew Carey” was the victor, falling in fifth place at a 2.1, while “Springer” took sixth with a 1.8.
Among the rookie crop, there were few gainers, and Twentieth Television’s “Power of Attorney” once again reclaimed top first-run strip honors. The series was up 11 percent in households to a 2.0 rating, retaking the lead from Columbia TriStar’s “Judge Hatchett” at a 1.9.#
Onetime contender “Arrest & Trial,” once tied for the lead, fell to its lowest rating ever with a 7 percent decline to a 1.3 rating.#