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Close up: David Palmer

Jun 11, 2001  •  Post A Comment

Sony Pictures Family Entertainment has promoted David Palmer to senior vice president of marketing and promotions. Mr. Palmer will continue to be responsible for developing and implementing the overall marketing, advertising and publicity campaigns for SPFE TV properties. Additionally, Mr. Palmer, who serves as the marketing liaison among SPFE, the Sony Corp. of America marketing council, distribution partners and many of Sony’s internal divisions, will assist in other areas of Sony Pictures Entertainment, including Columbia TriStar Television’s prime-time and daytime properties. Mr. Palmer joined SPFE (formerly Columbia TriStar Television Children’s Programming) from Metro-Goldwyn-Mayer, where he served as vice president of marketing for the company’s consumer products division. Mr. Palmer also spent five years at The Walt Disney Co.