Profile: Barry Bonder

Jun 11, 2001  •  Post A Comment

Title: Director, residential networking products, Intel.
Background: Mr. Bonder has spent five years at Intel working in home networking and 20 years total in the software industry handling marketing and product management.
Home networking: Mr. Bonder oversees AnyPoint Home Networks, which allows for networking of PCs so that household members can share hard drives and Internet access. Only one PC needs to be connected to the Internet; all the other PCs can access it through the network. AnyPoint Home Networks includes both hardware and software and is available in wired and wireless versions. “It really does all the same things as an office network,” he said. “Networking is just starting to happen in the home and small businesses. It’s a new idea. A lot of people have never thought of having a network at home. We just take traditional office networking and reconfigure it for the home.” The product is designed for self-installation and has simple questions and many automated functions, he said. AnyPoint Home Networks is sold in retail outlets such as CompUSA, Circuit City, Best Buy and online.
Wired vs. wireless: The wireless version costs about $99 per PC and operates at about 1.6 megabits per second. This version would be appropriate when connecting a laptop to another computer or when the PCs are not in the same room. The wired version relies on an unused frequency on the phone wire and does not require an additional phone line. It retails for about $79 per PC and operates at 10 Mbps. Intel plans to later this year introduce a faster wireless version that will run at about 11 Mbps.
Convergence: Intel is currently studying home networking between the TV and the PC. “It’s a question of when rather than if,” Mr. Bonder said. “Home networking of the future that will enable [convergence] will start with data networking. Once the network is in place, it will be less expensive to add one more thing, like the TV.”
Marketing challenges: There are about 100 million U.S. households, and 55 million have at least one PC. Of those, 20 million have two or more computers. That means 20 percent of U.S. homes would be candidates for home networking, Mr. Bonder said. Those homes are incredibly diverse demographically, he said. Since it’s impossible to reach all those folks at once and through the same means, Intel has focused on early adopters by targeting people who read computer magazines as well as through point-of-sale marketing at retail stores.%