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Jul 16, 2001  •  Post A Comment

Job cuts at BET
New York-The Black Entertainment Television-CBS News production agreement announced last week will result in some 30 jobs being lost from BET’s work force of approximately 300. A restructuring of the BET news division announced late Friday by BET President and Chief Operating Officer Debra Lee also will result in some positions being shifted from BET’s home base of Washington to the BET-CBS News team in New York.
Syndie upfront imploding
New York-At least two syndicators have indicated that because cost-per-thousand decreases could be so steep in the current upfront marketplace, they will do very few upfront deals, taking their chances in the scatter marketplace, Advertising Age reports. The names of the companies were not revealed. Buyers said they are asking for cost-per-thousand decreases of 10 percent to 30 percent and more from syndicators, depending on how well a syndicated show has performed. A number of agencies, however, have closed upfront deals with
Cheap-ad proposal axed
Washington-Broadcasters are breathing a giant sigh of relief now that campaign finance reform legislation is dead in the House. The shelving of the bill mothballs a proposal that required TV stations and cable and satellite providers to lower the already reduced rates they must charge politicians for ads.
Lieberman’s next move
Washington-Sen. Joseph Lieberman, D-Conn., will explore creation of a universal ratings system for television, movies, video games and music at a July 25 hearing before the Senate Governmental Affairs Committee, which he heads.