KELO’s news ratings soar to new heights
CBS affiliate KELO-TV, Sioux Falls, S.D., may have the highest-rated newscasts in the country, with numbers many stations haven’t seen in years. For the May book, KELO’s 10 p.m. newscast earned a 29 Nielsen Media Research rating and 51 share, up from last year’s 25/48. For the second sweeps book in a row, the newscast earned a 23/54 among women 25 to 54 and a 22/51 in adults 25 to 54. Its 6 p.m. newscast earned a 25/53 household rating, up 25 percent from last year. Every newscast is No. 1 in its time slot and has grown in ratings from last May. Its morning newscast at 6 a.m. is up 30 percent, with an 8/53.
KELO does not do sweeps stunts; instead the station has an ongoing segment, “Eye on KELOLAND,” in every evening newscast, even outside sweeps books, with in-depth stories on various local issues. “One of the things everybody has been fighting in the last five years is audience erosion in the news. For most TV stations, staying even is a victory,” said KELO General Manager Mark Antonitis.
“We’re not out there every book for the three-legged dog and high-heel-hell stories about women whose high-heel shoes are ruining their feet. They are temporary solutions driving the audience for one evening. We try to avoid the salacious stories that most TV stations are inclined to do because they’ve got to get that jump in ratings for that one book.”
Mr. Antonitis said weather is important to KELO viewers and the station may be one of the few stations in the country that has three full-powered live Doppler radars.
New GM starts at WNYW-TV
James Clayton, the former general manager at Fox-owned WJBK-TV in Detroit, starts his new job in the same capacity at sister station WNYW-TV, New York, Monday. He replaces Michael Wach, who resigned but will stay on for three months to help with the transition. Mitchell Stern, chairman and chief operating officer, Fox Television Stations, said Mr. Clayton’s familiarity with the New York market-which includes WWOR-TV, one of the Chris-Craft Industries stations Fox will acquire this summer-is one reason he is “the perfect candidate to head our stations’ operations in New York.” A search is under way for a replacement in Detroit for Mr. Clayton.
WCVB gunning for news sweeps victory
Boston viewers have watched popular meteorologist Dick Albert at ABC affiliate WCVB-TV, Boston, for more than 20 years, but this July sweeps, for the first time, he visits a different town in the market in a series dubbed “Where’s Dick?” He does live shots for the 5 p.m., 5:30 p.m. and 6 p.m. news for 18 days in the book. “It’s been great fun,” said WCVB General Manager Paul La Camera. “It just feels appropriate and right for the summer.” The station is hoping this will be the book when it beats rival NBC affiliate WHDH-TV in the 11 p.m. news race. In May, WCVB lost to WHDH by a tenth of a ratings point in the seven-day average. Many stations consider July to be a mini-sweeps book, but not WCVB. “We’ve always taken the July book seriously. Always,” Mr. La Camera said. “It’s all hands on deck. There are no management, anchor or reporter vacations allowed in July.”
Arrest made in death of WFLA staffer
Police in Tampa, Fla., charged Melvin Givens, 25, with the first-degree murder, attempted sexual battery and armed burglary of WFLA-TV, Tampa, weekend director Danielle Cipriani, 31. She was killed in her condo on July 7. At the time of his arrest in the killing of Ms. Cipriani, Mr. Givens was already in jail on unrelated charges. According to Tampa police spokeswoman Katie Hughes, Mr. Givens was walking in the area and knocked on the door and convinced Ms. Cipriani to open her door. Physical evidence reportedly linked him to the crime scene.
Karissa S. Wang can be reached by phone at 323-370-2430, via e-mail at email@example.com or by fax at 323-653-4425.
Jul 16, 2001 • Post A Comment
KELO’s news ratings soar to new heights