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Aug 6, 2001  •  Post A Comment

WSVN-TV rekindles Nielsen relationship
Sunbeam-owned Fox affiliate WSVN-TV, Miami, last week signed a five-year contract to become a Nielsen Media Research client. For two years WSVN was not a client, which means it did not get any ratings it could use to sell ad time during that period. The station had issues with Nielsen’s sampling and wanted more bilingual Hispanics as Nielsen homes. But a new general sales manager at WSVN suggested having Nielsen numbers may help the station’s sales performance.
“We decided we might as well renew because it’s better to have the numbers. We were selling without the numbers,” said WSVN General Manager Robert Leider. “People have been telling us that we are No. 1 in young demographics, and now we’ll actually get to see it.” During July sweeps, WSVN’s 10 p.m. news was No. 1 with a 6.6/10 and even beat 11 p.m. newscasts as well.
WCVB-TV pulls plug on `Five on 5′
After 23 years on the air, Hearst-Argyle-owned ABC affiliate WCVB-TV, Boston, pulled the plug on its Sunday morning public affairs show “Five on 5.” WCVB General Manager Paul La Camera made the decision last week. In a memo to WCVB staff, he said the decision was based on the “significant economic downturn” the station is facing. He also said the station will launch a new weekly political access show next year. That show will complement Hearst-Argyle’s “Commitment 2002” election coverage project.
For the July sweeps book, WCVB won all newscasts except 11 p.m. It was also the first book since anchor Heather Unruh joined anchor Ed Harding and meteorologist David Brown on the morning news team. In May, that news team won the 5 a.m. hour but tied with NBC affiliate WHDH-TV at 6 a.m. But for July, WCVB’s morning team won both hours with a 2.2 Nielsen Media research rating and 18 share from 5 a.m. to 6 a.m. and a 4.1/21 for 6 a.m. to 7 a.m.
`Dr. Phil’ to replace KNBC 4 p.m. news
KNBC-TV, Los Angeles, will debut new talk show “Dr. Phil” in September 2002. The hour-long strip, which was created and developed by Oprah Winfrey and Harpo Productions, will air at 4 p.m., replacing KNBC’s newscast at that hour. The 4 p.m. newscast, currently anchored by Chuck Henry and Michele Ruiz, has been on the air since 1982. Its ratings have sagged due to a weak lead-in from “Rosie O’Donnell.”
The end for Orange County NewsChannel
Southern California’s Orange County NewsChannel will discontinue operations Sept. 7, putting 67 people out of work. Adelphia, which owns the channel, said it wasn’t making money. A statement read that Adelphia “could no longer subsidize the losses that the service is sustaining.”
“We arrived at this decision reluctantly, only after considerable deliberation and the realization that, sadly, despite all of our hard work and commitment of resources, we could not see the financial situation improving,” said Bill Rosendahl, Adelphia’s Southern California regional vice president.
Adamle tackles WBBM-TV sports duties
Mike Adamle, sports anchor at NBC-owned WMAQ-TV, Chicago, will be going across town to CBS-owned WBBM-TV in the fall on its 5 p.m. and 10 p.m. newscasts. The former Chicago Bears running back replaces his friend Tim Weigel, who died earlier this year. He will also host Mr. Weigel’s Sunday night show “Face to Face” and will be in charge of a sports staff that includes Howard Sudberry and Chris Boden.
New York public TV stations merging
PBS stations WLIW-TV, New York, and WNET-TV, New York, will merge operations. As the Federal Communications Commission’s May 2003 deadline approaches for mandated industry-wide digital conversion, this merger will make that goal more financially feasible. The merger will require approval from the FCC and the New York State Supreme Court.#
Karissa S. Wang can be reached by phone at 323-370-2430, via e-mail at kwang@crain.com or by fax at 323-653-4425.