Quick Takes: How will Univision’s Telefutura network affect the Spanish-language television market?

Aug 6, 2001  •  Post A Comment

“Obviously it means increased competition right off the bat for both Telemundo and … Univision. I’d think Spanish-speaking viewers would welcome it, especially if it provides meaningful programming to the younger audience it’s going after.”
Bill Goodykoontz, TV critic, The Arizona Republic
“It is a reflection of the fact that the Spanish-language market in the U.S. is booming in both population and advertising dollars.”
Joe Peyronnin, executive vice president of news, Telemundo
“Hopefully, it will expand it. I don’t speak Spanish, but the traditional Spanish-language networks seem awfully old-school sometimes. … Maybe it’s time for a deep-pocketed Spanish-language outfit to take the lead.”
Eric Deggans, TV critic, St. Petersburg (Fla.) Times