“We all wish to maximize our programming efficiency. But the question that yet has to be answered is at what point
do you just cannibalize yourself?”
Renard Maiuri, general manager, KDRV-TV (ABC), Medford, Ore.
“Repurposing is nothing new. Broadcasters with duopolies or LMAs have been doing this for years. If broadcasters are careful with how they do this, they [can] end up with audiences that are larger and unduplicated.”
Harry Pappas, president/CEO, Pappas Telecasting Companies
“I think everyone’s looking for ways to reduce their programming costs, but … is this destroying the value of those programs, or is it making a bigger statement about how hard it is to come up with programming?”
Bob Klingle, VP/general manager, WHAS-TV (ABC), Louisville, Ky.