Syndication Ratings: Summer lovin’ is a blast for strips

Aug 13, 2001  •  Post A Comment

With four more relationship strips weeks away from hitting TV land, the duo of “Blind Date” and “Change of Heart” is heating up the small screen-despite repeat airings-thanks to the flocks of teens and college students home from school.
For the week ending July 29, Nielsen Media Research reports that relationship strips and the young-skewing game show “Street Smarts” are finding plenty to boast about, while traditional game shows have faded under the heat.
Universal Television’s “Blind Date” rose 4 percent in households compared with the previous week to a 2.4 rating, earning its highest-ever score among men 18 to 49 (with a 1.6 rating) and men 25 to 54 (1.5) in the process. Overall in July, the strip pulled a 2.3 household average, up 10 percent from its 2.1 May sweeps number, and is running relatively even in the key adult 18 to 34 demo. Compared with May, the strip is up 15 percent among men 18 to 49 and 17 percent among men 25 to 54. Among teens 12 to 17, the strip is up 82 percent.
Telepictures Distribution’s “Change of Heart” rose 5 percent for the week to a 2.0 household score and pulled its best 18 to 34 number in 25 weeks with a 1.7. Among adults 18 to 49, the series has averaged a 1.2 rating for the July sweeps.
Fellow Telepictures strip “Street Smarts” finished the week up 6 percent in households with a 1.8 score and also spiked ratings in the younger categories.
King World Productions’ “Hollywood Squares” finished the week up 7 percent in households with a 3.2 rating.
Even MGM Television’s outgoing “Sex Wars” finished the month up a tenth of a point with a 0.7 household rating.
Meanwhile, the traditional daytime players in the genre struggled as King World’s tandem of “Wheel of Fortune” and “Jeopardy!” shed some viewers, with “Wheel” off 3 percent for the week to an 8.3 household rating and down nine-tenths of a point in July vs. May comparisons. However, the youthful contingent of viewers continued to support the series, which was off only a tenth of a point among adults 18 to 49, with a 1.5 rating. Meanwhile, “Jeopardy!” slid 1 percent in households for the week to a 7.3 rating.
Pearson Television’s own duo of game shows was also down for the week, since “Family Feud” fell 4 percent to a 2.5 household rating, and “To Tell the Truth” slid 6 percent to a 1.6 rating. In month-to-month comparisons, “Feud” is running even at a 2.5, and “Truth” is up a tenth of a point.