Not much to talk about

Sep 10, 2001  •  Post A Comment

Talk shows continued to grab ratings headlines for the week ending Aug. 26 as a mixed bag of results sent two long-running series to new lows and one new series down-but allowed three strips to climb back up the charts, according to Nielsen Media Research.
Keeping with current debut trends, Buena Vista Television’s “Iyanla” received her second batch of national results, dropping 8 percent from a 1.2 rating to a 1.1 to take last place among the talk shows. In one of its key demographics, the strip was off 14 percent to a 0.6 among women 18 to 49.
However, few talk shows were able to gain ground in that demographic, with only “Jerry Springer” and “Sally Jessy Raphael”-both from Studios USA-showing any growth during the rerun season with gains of 11 percent and 8 percent, respectively (for 2.1 and 1.3 ratings in the demo).
Two of daytime’s long-running hits, Warner Bros. Domestic Television Distribution’s “Rosie O’Donnell” and Buena Vista’s “Live With Regis and Kelly,” fell victim to the late summer heat, both falling to record lows in households thanks to reruns. “Rosie” hit her lowest rating ever, falling 10 percent to a 1.9 rating to land in ninth place in the genre. The strip is down 24 percent compared with the same period last year. “Live” had its worst effort since the late ’80s with a 10 percent drop to a 2.7 average for the week and fifth-place honors.
Three of the 11 returning talk shows gained ground for the week as King World’s “Oprah” once again finished first in households with a 5.5 rating, along with winning in the demos. Her households rating marked a 4 percent improvement over the previous week’s average.
“Jerry Springer” took second place in households with a 13 percent rise to a 3.5, while “Martha Stewart Living” finished 10th, up 15 percent to a 1.5 rating.
Four of the remaining five shows were unchanged for the week, while “Jenny Jones” slipped 5 percent to a 2.0 household average.