Syndication Ratings: New strips keeping a low profile

Sep 3, 2001  •  Post A Comment

Newcomers stole the spotlight in the Nielsen race for the week ending Aug. 19, as Buena Vista Television’s “Iyanla” made its first appearance in the national ratings while both “Shipmates” and “Crossing Over With John Edward” debuted in the metered markets rankings. According to Nielsen data, no strip has broken out of the pack yet with early success.
“Iyanla” bowed as the first new strip of the season on 180 stations covering 89 percent of the country. Early returns showed a 1.2 national household average for the show. The series was unable to break a 1 rating in any of the key demos and performed best among women 50-plus.
This season’s other rookies, “Shipmates” and “John Edward,” have thus far been slow to find audiences in the overnight metered markets. “Edward” came out of the gate with a 1.8 but has since settled into a 1.5 rating and 4 share, off an average of 6 percent from its lead-in and down 12 percent from its year-ago time period. The strip’s best market thus far has been Albuquerque, N.M., where it scored a 3.8 rating and 14 share on KOB-TV at 10 a.m.
Meanwhile, relationship strip “Shipmates,” after three days on the air, pulled a 1.0 rating and 3 share, down 17 percent from its lead-in average and from its year-ago time period score. Overall, the series appears to perform best when paired with another relationship show such as “Blind Date” or “Change of Heart.”