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Rookies `Raymond,’ `King’ stronger as `Shoot Me’ dips

Oct 29, 2001  •  Post A Comment

A distracted audience couldn’t stop a bevy of syndicated players from gaining ground as a new action hour and a slew of off-network strips revived a sagging syndie slate, according to Nielsen Media Research for the week ending Oct. 14.
Double runs and access time slots helped Paramount Domestic Television’s “Everybody Loves Raymond” receive even more love as the second week of the show grew 8 percent to a 4.5 household rating. That figure was good enough for third place in the category and in the 18 to 49 demos for both men and women. The show is earning a 3.1 average among women in the age bracket and a 2.6 among men.
Also in the fray was Twentieth Television’s “King of the Hill,” with an 8 percent climb to a 2.7 in households, despite airing only in single runs with a third of its clearances in late-night. In the demos, the strip is still performing well with a fourth-place finish overall among men 18 to 49 with a 2.1 rating and sixth place among women of the same age at a 1.8 rating for the week.
The fourth week of Columbia TriStar Television Distribution’s “Just Shoot Me” saw the series dip 4 percent to a 2.4 in households while earning a 1.5 among men 18 to 49 and a 1.6 among women 18 to 49.
Columbia TriStar’s “Steve Harvey,” also in its fourth week, jumped 8 percent in households to a 1.4, faring better among females 18 to 49 (1.0) than among males (0.6).
On other hand, some veteran off-network staples had their worst performances ever as time period adjustments took hold. Paramount’s “Frasier” and Carsey-Werner-Mandabach’s “3rd Rock From the Sun” both fell to their worst numbers ever for the week.
“Frasier” slipped 17 percent to a series-low 2.9 household rating, 36 percent below last year’s performance. The previous low had been a 3.3. Among the demos, the series fell half a ratings point among both men and women 18 to 49, to a 1.5 among men and a 2.0 among women.
“3rd Rock” was down 26 percent for the week to a 1.7 household average and scored 45 percent below last year’s levels. The previous worst outing came three weeks beforehand with a 2.1. In the key demos, the series fell almost three-quarters of a point to a 1.0 among men but only four-tenths of a point among women.
Tribune Entertainment’s “Mutant X,” which made its bow this week, debuted with a 3.3 household rating, entering the charts as the No. 2 weekly hour in syndication behind Paramount’s weekend version of “Entertainment Tonight,” which scored a 4.0.#