PROFILE: Clint Stinchcomb

Nov 26, 2001  •  Post A Comment

Title: VP, new media, affiliate sales and marketing, Discovery Networks
Background: Before assuming his current position in early 2000, Mr. Stinchcomb was VP of national accounts. He joined Discovery Networks in February 1992.
Strategy: “Our strategy from a new media perspective is to work closely with our distribution partners in a way where we touch customers through a multitude of platforms and applications. If you look at the basket of new media offerings-things like [video-on-demand, subscription video-on-demand], interactive advertising, [personal video recorders], virtual channels, walled gardens, enhanced TV-a lot of that is distributor-driven right now. So it’s important for us to work closely with them and understand what are the most important things for them. And considering that, how do we play? Right now, VOD and SVOD are at the top of the interactive priority scale.”
Benefits of interactive TV: “Think about being immersed in a program about Bali and then having the ability to go to the virtual channel or pick up the phone or click or whatever to buy that trip. … It offers people convenience. And any time you can give people convenience and control, that’s great. People will gravitate to that.”
What Discovery has to offer: “We’re well positioned to help operators in that [VOD and SVOD] space. We have a trusted brand. We have a deep content library we’ve been building for years. And we have content in key genres that lends itself to interactivity-travel, health, natural history, adventure, how-to, science, aviation, kids. Also, a lot of that content is need-to-have vs. nice-to-have. The opportunity to pull up a video on hip-replacement surgery has a great utilitarian value, as does the ability to pull up a travel video and put yourself in the most informed position possible to plan your next vacation.”
ITV outlook: “Operators and distributors are still very much interested in interactive television and other forms of new media. It’s just that they’re largely focused on trying to grow traditional video, high-speed data, [and] some of them are looking at telephony options. More than ever they’re focused on their core business. But [ITV] is still part of the plan, and there’s certainly consumer appetite out there. VOD and SVOD-those are great applications. Trying to resist those is like trying to hold back the tide-you can’t do it.”