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Syndication Ratings: Dating strips, reality and newsmags stay hot

Nov 5, 2001  •  Post A Comment

Without the help of access clearances, a true New York outlet or even additional cable runs to bolster its ratings, Telepictures Distribution’s rookie “Elimidate” continued to draw a crowd, according to Nielsen Media Research for the week ending Oct. 21. And dating remained a hot topic in general among syndicated shows.
“Elimidate” jumped to a 1.4 rating for its fifth week on the air, up 17 percent from the previous week and a whopping 40 percent from the strip’s debut-despite late-fringe or late-night clearances throughout most of the country. In the key demos, the series is overachieving as well with a 1.1 rating, putting it among the top 35 shows in syndication. Ironically, the prime-time network version of the strip on The WB was canceled last week.
Meanwhile, Universal Television’s “The 5th Wheel” took second-place honors among the freshmen of the relationship genre, up 10 percent to a 1.1. Finally, Columbia TriStar Television Distribution’s “Shipmates” and Paramount Domestic Television’s “Rendez-View” joined the momentum with each earning a 0.9 rating.
The other hot genre of the moment is the newsmagazine/reality arena, where the battle for second place is intensifying by the week. Warner Bros. Domestic Television’s “Extra,” “King World Productions’ “Inside Edition” and NBC Enterprises’ “Access Hollywood” all finished the week within a tenth of a point of each other, and each of the newsmagazines is up over last year’s performance.
Paramount’s “Entertainment Tonight” continues to lead the way with a 6.0 rating, unchanged from the previous week but up 9 percent from last year’s figures. Among the adults 18 to 49 crowd, the series drew a 2.8.
“Extra” jumped 15 percent for the period to a 3.1 household score, rising 11 percent from its 2000 number. Among adults 18 to 49, the series drew a 1.6 for a bump of 14 percent from the same week last year.
Tying “Extra” for the silver was King World’s “Inside Edition,” with a 3 percent rise to a 3.1, up 3 percent from the previous year’s figure as well. Among adults 18 to 49, the strip earned a 1.4 for a 17 percent increase from its October 2000 number.
Meanwhile, a slew of upgrades this season helped NBC’s “Access Hollywood” see more access slots, resulting in a 36 percent increase from 2000 numbers in households and a 38 percent jump among adults 18 to 49 with a 1.6. The season-to-date average of the series is a 2.8 for an impressive 47 percent jolt in households and a second-place 1.5 in adults 18 to 49, a jump of 50 percent.
The reality strip that could, Twentieth’s “Cops” is also enjoying a revival this season, possibly due to rising patriotism throughout the country, earning a 2.0 for the week in households and a 1.1 among adults 18 to 49. That figure marks a 25 percent rise in households and a 38 percent balloon in the key demo.