TV Land getting into the game

Nov 26, 2001  •  Post A Comment

TV Land, finally interested in brand extensions to tap into its Baby Boomer audience, has just released its first computer game, TV Land Presents Blast From the Past.
The game features 20 classic-TV stars asking trivia questions and telling inside stories.
“This is the beginning of our efforts to bring products associated with these [classic TV] characters and shows to the public,” said Rob Pellizzi, senior VP, marketing, TV Land. “I’d love to see a `Get Smart’ shoe phone some day.”
This week the company also is releasing a book, “TV Land to Go.”
Blast From the Past, from Santa Monica, Calif.-based game developer Daddy-O Productions, is designed to make players feel like contestants on a television game show. It features interviews and trivia tidbits from stars including Don Adams (“Get Smart”), Ed Asner (“Mary Tyler Moore”), Bob Denver (“Gilligan’s Island”), James Doohan (“Star Trek”), Barbara Eden (“I Dream of Jeannie”), Florence Henderson (“The Brady Bunch”), Judd Hirsch (“Taxi”), Marion Ross (“Happy Days”) and Jaclyn Smith (“Charlie’s Angels”).
“Blast” retails for $19.99 and is available in stores nationwide, at TVLand.com, and at the blastfromthepast.com Web site.
Last month TV Land, in association with TV Guide, made a major promotional push in connection with the network’s acquisition of “I Love Lucy” reruns, which moved to TV Land after being on sibling network Nick at Nite for years. As part of that promo, the network sold an “I Love Lucy” watch for $59.95.