AccuWeather.com to offer e-mail alerts
AccuWeather.com plans to release AccuWeather.com Alert, an opt-in, e-mail-based, personalized weather alert and forecasting product. AccuWeather.com Alert offers registered subscribers a free seven-day HTML forecast, delivered up to three times per day by e-mail. Advertisers will be able to target consumers by ZIP code, hobbies and major purchases, and can take advantage of AccuWeather.com’s Weather Triggered Marketing, which targets messages by weather conditions and ZIP code.
Most-searched show is `Dragon Ball Z’
The 10 most-searched-for TV shows at Yahoo! in 2001 were “Dragon Ball Z,” “Survivor,” “The Simpsons,” “Friends,” “Big Brother,” “Sailor Moon,” “Days of Our Lives,” “South Park,” “Buffy the Vampire Slayer” and “Oprah,” according to the annual Yahoo! Buzz Index. Four of the top 10 are animated series, and two of the four (“Dragon Ball” and “Sailor Moon”) are examples of the increasingly popular Japanese-based anime genre. The No. 1 search term overall in 2001 was “PlayStation 2.”
Encoda Systems gets contract renewals
Encoda Systems said Gray Communications has signed five-year renewal contracts for eight stations on Encoda’s Columbine and JDS traffic systems. Gray is renewing contracts for stations located in Lexington, Ky. (WKYT-TV); Hazard, Ky. (WYMT-TV); Knoxville, Tenn. (WVLT-TV); North Augusta, S.C. (WRDW-TV); Eau Claire, Wis. (WEAU-TV); and Waco (KWTX-TV), Sherman (KXII-TV) and Bryan (KBTX-TV), Texas.