Tech Briefs

Dec 17, 2001  •  Post A Comment

E-Poll signs four new clients for The Edge service
Buena Vista Television, MGM Worldwide Television, the Scripps Networks and Studios USA have signed up for E-Poll’s audience research service called The Edge.
The service includes concept and title testing, secure video tests, likability and awareness testing and tracking studies. Current clients who reupped their annual subscription to The Edge include Twentieth Television, A&E Television Networks, Carsey-Werner-Mandabach Studios and Warner Bros. Domestic Television Distribution.
Pay-per-view does better in TV Guide homes
Digital TV subscribers who have the TV Guide Channel buy more pay-per-view programming than those who don’t, according to two studies conducted by InfoQuest. One study found that subscribers with the TV Guide Channel made 42 percent more PPV buys than those without it, while the second study said buy rates for Destiny’s Child’s “Survivor” PPV concert in TV Guide Channel homes were double that of non-TV Guide Channel digital homes.
Cablevision relaunches broadband portal
Cablevision Systems Corp. relaunched OptOnline.net, a broadband portal for its high-speed cable modem service subscribers. Subscribers will be able to access video clips of Madison Square Garden and Radio City Music Hall events, new movie release trailers from Clearview Cinemas and highlights from New York’s News 12 and New York sporting events.