At Press Time

Feb 4, 2002  •  Post A Comment

DeWitt is SNTA topper
New York-Gene DeWitt will be the new president of the Syndicated Network Television Association, the trade group that represents national syndicators, including the syndication arms of the major Hollywood studios.
Mr. DeWitt, currently chairman and CEO of Optimedia International (U.S.), will have a multiyear contract and continue to be based in Manhattan, said Mark Hirsch, president of Paramount Advertiser Services, who was a member of the search committee.
The SNTA is central to a plan advanced recently by Warner Bros. Domestic Television Distribution President Dick Robertson for partially supplanting NATPE with an SNTA-organized syndication upfront presentation in New York this March for advertisers and an L.A.-based syndication screening event in Los Angeles in the fall for local stations.
All present at WABC
New York-No one had walked off the job at WABC-TV in New York by Friday night or was expected to walk out over the weekend, despite a strong vote two nights earlier by the Writers Guild of America-East authorizing a strike. The WGA is opposed to the ABC flagship station’s plan to take about 20 news producer and assignment desk jobs out from under union jurisdiction.
KNTV reaches out
Los Angeles-This week Bay area station KNTV will invite viewers from various parts of the San Francisco market to a party on Friday to celebrate opening day of the Olympics. NBC will rent three cruise boats outfitted with large-screen TVs and set up large TVs along the Embarcadero and Pier 3 for overflow viewers. KNTV transition team leader Steve Schwaid said the party is a “guerrilla-marketing, grass-roots” way to lead viewers to KNTV, which replaced KRON as the NBC affiliate in the market.