Quick Takes: How is your station planning to counter the Olympics telecasts?

Feb 11, 2002  •  Post A Comment

“Since the Wilmington NBC station has the dominant news at 11 p.m., we are repeating our 10 p.m. news at 11 p.m., looking for additional sampling from habitual 11 p.m. news viewers who are left `newsless.”’
David Carfolite, general manager, WSFX-TV (Fox), Wilmington, N.C.
“We’re planning an aggressive campaign to concentrate on our 10 o’clock news during the nights NBC goes on late. We’ve scheduled some investigative special reports, but we’re concentrating on big stories that happen between the 6 and 10 o’clock newscasts.”
Bruce Barkley, news director, WAPT-TV (ABC), Jackson, Miss.
“We’re not stunting. Our NBC competitor will not be offering its 10 o’clock newscast on schedule most nights of the Olympics. So we think we have an opportunity to provide timely hard news of the day to people who still want it at 10 p.m.”
Scott Libin, news director, KSTP-TV (ABC), Minneapolis