Tech Briefs

Feb 4, 2002  •  Post A Comment

`Cheers’ gets high-def treatment
Paramount is converting its library of 275 episodes of “Cheers” to a high-definition format. The studio hired post-production house Sunset Digital in Glendale, Calif., to remaster the series using Snell & Wilcox’s HD1012 high-definition production switcher. Sunset Digital is also creating new standard-definition masters of the series for Paramount.
Everstream, Catalina develop on-screen coupons
Everstream and Catalina Marketing are jointly developing a new technology that will allow viewers with interactive TV to use coupons they access through the TV. Everstream will create the technical infrastructure and use cable operators to deliver the coupons, while Catalina will offer its network of more than 16,000 grocery stores and consumer product goods companies. Interactive TV users would see targeted ads and then have the option to get a discount with an on-screen coupon.
Ramo to head Movielink
Jim Ramo has been named CEO of Movielink, the video-on-demand distribution service formed last August by five major Hollywood movie studios. Mr. Ramo, a veteran media executive, has held senior positions at DirecTV, Hughes Communications, Times Mirror Cable, TVN Entertainment and Geocast Network Systems. Movielink’s partners are Metro-Goldwyn Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros.
Weather Network goes interactive with Wink
Canada’s The Weather Network has signed an agreement with Wink Communications to provide interactive programming and advertising to viewers with Wink-enabled set-top boxes. Viewers will be able to instantly access interactive weather programming, such as current forecast conditions, and click through on advertisements for more information and to make purchases directly. Wink’s interactive TV solution is currently available to more than 4 million cable and satellite homes in North America.