Tech Briefs

Feb 11, 2002  •  Post A Comment

Chum TV adds enhanced content with Wink
Canada’s Chum Television is adding enhanced content to four of its networks using Wink Communications technology. MuchMusic, MuchMoreMusic, CityTV and Star! will all have channel-specific enhanced content such as news on demand. Advertisers on those channels also have the option to enhance their commercials with interactive coupons or give viewers the ability to send away for more information on a product. The enhanced channels became available Friday to subscribers of Rogers Digital Cable in Toronto. Chum will add program-specific content, interactivity and t-commerce starting in the summer.
WB and AOL Music team up on WB Radio
The WB Television Network and AOL Music announced the launch of The WB Radio, an Internet music station on Radio@AOL and Spinner.com. Featuring “the soundtrack of The WB, 24/7,” the station will play an eclectic mix of popular music that has appeared in programs on The WB Network, from familiar theme songs to music from new artists. Programming will also include interviews with and music choices from stars of The WB, profiles of artists and other features. The WB Radio targets the network’s core audience of young women and teens. For many of the prime-time series airing on The WB, such as “Dawson’s Creek,” “Charmed” and “Angel,” major music acts-including those on Warner Bros. Records and other labels-have been prominently featured in on-air promotions. The WB Radio will be broadcast in streaming audio over the Internet, accessible to Web music fans through TheWB.com and Spinner.com and to AOL members through Radio@AOL.
Superbowl.com sees surge in users
Superbowl.com had 58 percent more users on the day of the Super Bowl this year than it did last year, according to Media Metrix. On Sunday, Feb. 3, the Web site had 1.18 million unique users vs. 745,000 unique users a year ago. Superbowl.com was produced in partnership by the NFL and Sportsline.com.