Tech Briefs

Feb 25, 2002  •  Post A Comment

Video-on-demand appeal rises as age falls
Cable operators should focus their pitch for video-on-demand on those viewers most likely to order the service-male teens and women 18 to 34, according to the Yankee Group.The technology research and consulting firm’s Digital Home Entertainment Survey found that 59 percent of 16- and 17-year-old males expressed interest in VOD, compared with 39 percent of men 18 to 34 and 30 percent of men 35 to 49.Teens’ interest in VOD dropped across the gender line, with only 13 percent of females 16 to 17, saying they are “very likely” or “somewhat likely” to order a movie. However, 40 percent of women 18 to 34 and 29 percent of women 35 to 49 were interested.
NetRatings won’t acquire Jupiter Media Metrix
Internet audience measurement firms NetRatings and Jupiter Media Metrix won’t be merging, the companies announced, in the face of Federal Trade Commission opposition to the deal. The FTC objected to a proposed loan agreement between the two companies and had questions about the impact of the merger on competition in the audience-measurement field, according to a statement from the two companies. Hinging on the deal was NetRatings’ proposed acquisition of ACNielsen’s eRatings.com. While that transaction was subject to the completion of the Jupiter Media Metrix acquisition, no decision has been made about whether the eRatings.com deal will go forward or if the terms will change.
NBC uses LiveWave system at Ground Zero
The LiveWave PRO remote-controllable video system is being used by NBC and MSNBC to provide coverage of the World Trade Center site in Manhattan. Located in a building adjacent to Ground Zero, the LiveWave system uses a Panasonic AW-E600 broadcast convertible camera and a Fujinon 20X zoom lens with a 2X extender. The equipment, installed inside a Panasonic PH-600 all-weather housing, provides uncompressed video for worldwide distribution and a low-latency, high-quality video stream for real-time control over NBC’s local area network. At MSNBC, in Secaucus, N.J., producers control the camera from their desktop computers.