Scatter prices surge in second quarter
Los Angeles-Television scatter-market ad pricing surged dramatically for the second quarter, with broadcast networks seeing brow-raising 8 percent to 15 percent program price hikes, Advertising Age reported.
But the big question is whether the gains will stick when the $6.8 billion prime-time upfront market comes along in May. In a rare occurrence, three to four broadcast networks are nearly sold out of prime-time inventory, the report said, adding that cable networks are benefiting from the tighter broadcast scatter market.
Lucas to head sales for USA cable nets
New York-Jeff Lucas has been named president of advertising sales for USA Entertainment Group’s cable networks. Mr. Lucas, formerly VP of Olympics sales and marketing at NBC, replaces Jon Spaet, who has resigned to pursue other opportunities, according to a USA statement.
MSNBC long-form staffers fear layoffs
New York-A meeting of long-form programming staffers at MSNBC has been called for Monday, triggering fears that more cutbacks are coming for the unit.
Hearing on ownership rules postponed
Washington-The Senate Commerce Committee has postponed plans for a hearing on broadcast ownership issues that it recently said might be held March 20. The panel, headed by Sen. Ernest Hollings, D-S.C., instead plans to hold a hearing that day on local phone competition. A broadcast ownership hearing is still in the works and will be held at a later date.