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At Press Time

Apr 15, 2002  •  Post A Comment

CBS may ask stations to help pay for NCAA
New York-CBS is expected to ask its local stations to help pay for a $6 billion contract to televise the NCAA Men’s Basketball Tournament, according to a Bloomberg report. The request would mark the first time since 1998 that the network’s affiliates would be asked to finance sports programming. CBS would likely offer its 200-plus affiliated stations more advertising spots in prime time in exchange for the cash payments, executives said. The network may make the request during its annual meeting with affiliates May 29-30.
Coors plans third-party reviews of ad complaints
Washington-Coors Brewing Co. wants to give consumers more recourse when they complain about its ads on television and elsewhere through an approach known as “third-party review.” Under the plan, the Council of Better Business Bureaus would mediate complaints from consumers about Coors ads if the company can’t resolve them. Coors would follow the BBB’s decisions, but it was unclear at deadline whether that might include pulling ads from TV. The move could pressure other brewers to adopt stricter self-regulation. But it’s opposed by the beer industry, which views it as a foot in the door for possible government regulation of beer ads.
FX’s `Shield’ picks up additional advertisers
Los Angeles-FX has signed 11 new advertisers to its controversial drama “The Shield,” according to Advertising Age. This comes after several high-profile advertisers dropped out after the show’s premiere due to content concerns. New advertisers include Activision, THQ, Diageo’s Captain Morgan Gold, two telecommunications companies and a movie studio.