It’s looking good for `Other Half’

Apr 15, 2002  •  Post A Comment

“The Other Half,” once considered a bubble show, now looks to be heading back to the NBC-owned stations for a second season, a feat not achieved by its recent predecessors “Men Are From Mars, Women Are From Venus” and “Ainsley Harriott.”
The addition of co-host Dorian Gregory as a replacement for the long-departed Dr. Jan Adams provided the boost the syndicator needed to convince most stations to renew for a second season.
The Hearst-Argyle and Gannett-owned stations had been widely expected to return for another go-round. The bigger question has been whether the NBC owned-and-operated stations, which already have NBC Enterprises’ “The John Walsh Show” and Paramount Domestic Television’s “Life Moments” ready for the fall season, would have both the space and the interest to come back for a sophomore go.
The situation now looks positive, with NBC Enterprises needing only its New York and Los Angeles outlets to re-up to all but confirm a go for the show’s sophomore year. Despite earning a 1.2 household average in the most recent Nielsen survey, topping only Buena Vista Television’s now-canceled “Iyanla” and King World Productions’ troubled “Ananda Lewis Show,” the strip has had a number of ratings positives.
On WNBC-TV in New York, the series has shown sweep-to-sweep growth in households and the key demographics. In Los Angeles on KNBC-TV the series has built on its lead-in to become the station’s best performer in three years. The syndicator can also boast ratings gains as high as 800 percent in San Francisco and 144 percent in Buffalo, N.Y., among others.
“`The Other Half’ has proven remarkably resilient during its first season on the air,” said NBC Enterprises President Ed Wilson. “With the casting of Dorian, we have been able to continue the momentum of the show and provide stations with a new co-host heading into May sweeps.”
Mr. Gregory currently co-stars as Detective Darryl Morris on The WB prime-time series “Charmed.” He began his television career in recurring and guest-starring roles on series such as “Lois & Clark,” “The Wayans Bros.,” “3rd Rock From the Sun,” “Moesha” and “The New Adventures of Superman.”