‘Blind Date’ hooks up with TNN

May 27, 2002  •  Post A Comment

TNN may have found a long-term partner to cozy up with: The cable network has acquired the rights to air “Blind Date” five nights a week beginning in January 2003.
The deal allows the growing network to air old episodes of the top relationship strip in syndication as an alternate platform for the show. Broadcast stations will continue to retain exclusivity for all first-run production of the syndicated half-hour series.
“`Blind Date’s’ innovative concept created a new genre, which makes it the perfect fit for the new TNN’s young-adult audience,” said Barbara Zaneri, senior VP of program planning and acquisitions for TNN. “Its unique spin on dating and relationships reflects the attitudes and tastes of our viewers and what the young adult has come to expect from the new TNN.”
Most recently, “Blind Date,” which is distributed by Universal’s domestic television operation, ranked first among the dating shows with a 2.0 household rating, 25 percent ahead of its closest rival. Among the key adults 18 to 49 crowd, “Blind Date” earned a 1.4 score.
Now in its third year and renewed in syndication for a fourth, the voyeuristic show joins other off-syndication series in the TNN lineup. The channel already airs “Star Trek: The Next Generation” and has slated off-syndicated episodes of “VIP” this fall and “Star Trek: Deep Space Nine” for fall 2004.
“The new TNN will provide the perfect secondary platform for `Blind Date,’ a ratings winner that has become a pop culture phenomenon,” said Steve Rosenberg, president of the operation. “As we’ve seen repeatedly with our other first-run and network shows, additional exposure on cable networks strengthens the brand, resulting in higher overall household and demographic ratings for stations. The product benefits greatly from the additional cable promotion and high-profile time periods, which generate overall brand awareness.”
The series is hosted by Roger Lodge and produced by Gold Coast Television Entertainment.