Quick Takes

May 13, 2002  •  Post A Comment

“I think everyone agrees, both buyer and seller, that the economy is in recovery. That being said, I don’t think it will be up significantly, but I do think it will be up 5 to 8 percent on total volume for both broadcast and cable.”
Neil Baker, senior VP, ad sales, E! Networks
“Yes. My projection is that overall broadcast network, cable and syndication spending will increase 3 to 4 percent over last year. The big issue will be the distribution of ad spending among the three media categories.”
Jack Myers, media economist and publisher, Jack Myers Report
“Some advertisers are still uncomfortable committing dollars long-term. However, the economy is showing signs of improvement. We expect some of that momentum to gravitate toward the ad market, leading to a slight uptick from last year.”
Tim Spengler, exec. VP/director of national broadcast, Initiative Media N.A.