Electronic Media and Advertising Age have finalized the speaking roster and schedule for Wednesday’s at the Grand Hyatt Hotel in New York.
More than 400 media buyers, planners, sellers and clients are expected at the event, which will examine this year’s upfront markets and important industry trends.
Chris Clouser, chief marketing officer of Burger King Corp., will be the keynote speaker. More than 20 other media and advertising executives will appear on four “superpanel” discussions led by Electronic Media Editor Chuck Ross and Advertising Age Editor Scott Donaton.
Registration is available on site at the Empire Ballroom of the Grand Hyatt Hotel, 42nd Street and Park Avenue; the fee is $495, including luncheon.
Broadcast Panel: Mel Berning, president, national broadcast, MediaVest; Donna Campanella, director/team leader, media, Pfizer; Dennis McCauley, co-president, network sales, Univision; Cynthia Ponce, national sales manager, ABC Television Network; Donna Speciale, executive director, national and local broadcast, MediaCom.
Cable Panel: David Cassaro, executive VP, sales and distribution, E! Networks; Charlie Collier, executive VP, advertising sales, Court TV; Ed Erhardt, president, ESPN/ABC Sports Customer Marketing and Sales; Bob Flood, senior VP/director, national electronic media, Optimedia US; Dan Rank, managing director, broadcast television, OMD USA.
Integrated Marketing Panel: Whitney Goit, Executive VP, A&E Networks; Julie Kantrowitz, COO, global marketing solutions, AOL Time Warner; Arlene Manos, president, Rainbow National Network Advertising Sales; James McDowell, VP, Marketing, BMW of North America; Mark Rosenthal, president & COO, MTV Networks.
Syndication Panel: Gene DeWitt, president, Syndicated Network Television Association; Howard Levy, executive VP, Buena Vista Television Advertising Sales; Michael Teicher, Executive VP, media sales, Warner Bros. Domestic Television; and others.
Upfront Summit agenda
8 a.m.-8:45 a.m. Breakfast/registration
8:45 a.m.-9 a.m. Opening
9 a.m.-9:40 a.m. Syndication upfront
9:40 a.m.-10:20 a.m. Cable upfront
10:20 a.m.-11 a.m. Broadcast upfront
11 a.m.-11:15 a.m. Coffee
11:15 a.m.-11:55 a.m. Integrated marketing
11:55 a.m.-12:20 p.m. Special remarks-
Guy Smith, Diageo
12:20 p.m.-1 p.m. Reception
1 p.m.-1:50 p.m. Luncheon
1:50 p.m.-2 p.m. Media Buyer Awards
2 p.m.-2:45 p.m. Keynote address-
Chris Clouser, Burger King