Product Spotlight: PromoLogic

Jun 17, 2002  •  Post A Comment

What it is: PromoLogic from MyDTV, a promotional pop-up service for television programmers.
How it works: PromoLogic is a cross-channel service that delivers on-screen messages to viewers about upcoming programming. The alerts are sent based on preferences that users enters about the type of programming they might enjoy.
MyDTV works with its programmer partners to tailor the alerts to viewers preferences, regardless of which channel they are watching. If the user has entered that he or she is interested in Microsoft, the alert would notify the viewer about an upcoming interview with Bill Gates on Bloomberg, said Jonathan Barker, executive VP business development for MyDTV in Burlingame, Calif. The viewer receiving the promotion can immediately tune to the suggested programming or choose to remain with the current programming by using the on-screen prompts and the remote control. Viewers navigate the service with the Up, Down, Right and Left buttons on an ordinary remote control.
Behind the scenes: MyDTV powers the service with a fully automated system that searches proprietary metadata for pending programming information. “We don’t want programmers to do any additional work,” Mr. Barker said.
Partners: MyDTV introduced PromoLogic at NCTA and announced partnerships to test the service with Bloomberg, Tech TV and Court TV. The company will test the service with a top-five cable operator in California, Mr. Barker said. He expects a commercial rollout later this year. Operators can upload the software to existing set-top boxes, such as those from Scientific-Atlanta and Motorola. In addition, the company has partnered with KLAS-TV, the CBS affiliate in Las Vegas, and KESQ-TV, an ABC affiliate in Palm Springs, Calif.
Cost: The service is currently free to viewers.
Timing and frequency: The alerts pop up from 30 seconds to 10 minutes before the programming, depending on the viewer’s desire. Most viewers receive about two alerts each hour.