Promax highlights

Jun 24, 2002  •  Post A Comment

Wednesday, June 26
12:30 p.m. to 1:15 p.m. Keynote: Small Screen, Big Picture 1
Speaker: Jamie Kellner, chairman and CEO, Turner Broadcasting System.
Mr. Kellner founded the Fox Network and The WB Television Network. Today he heads Turner Broadcasting System, taking charge of domestic and international giants such as TBS Superstation, TNT, The WB, Cartoon Network, Turner Classic Movies, Turner South and CNN.
Join this media giant as he explores the role and importance of marketing in today’s television world and maps out the future of our medium.
1:25 p.m. to 2:10 p.m. Keynote: Small Screen, Big Picture 2
Moderator: P.J. Bednarski, editor, Broadcasting & Cable, New York.
Speakers: Chris Albrecht, president of original programming, HBO Worldwide, Los Angeles; Ariel Emanuel, partner, Endeavor, Beverly Hills, Calif.; Sandy Grushow, chairman, Fox Television Entertainment Group, Los Angeles; Mindy Herman, president and CEO, E! Networks, Los Angeles; John Wells, executive producer, “ER” and “The West Wing,” co-creator and executive producer, “Third Watch,” Burbank, Calif.; Jeff Zucker, president, NBC Entertainment, Burbank.
This panel of influential speakers will chart the challenges and changes facing today’s and tomorrow’s television. They’ll explore our industry’s future from all angles: What’s the outlook for networks and cable? Will the program maker-and the program talent-wield ever-more influence? Where will promotion and marketing fit? And crucially, how will the consumer and the all-important advertiser react? Hear from some of the best brains and biggest names in our industry as they paint a comprehensive portrait of television’s future.
Thursday, June 27
10:20 a.m. to 11:20 a.m. Ebert & Roeper … And the Promos
Speakers: Roger Ebert, film critic, Chicago Sun-Times, Chicago; Richard Roeper, columnist, Chicago Sun-Times, Chicago.
America’s foremost film critics return to Los Angeles for one of attendees’ favorite sessions. Who’ll get the thumbs up and thumbs down? Find out as Roger Ebert and Richard Roeper turn their laserlike attentions to the small screen and the promo world.
2 p.m. to 3 p.m. Let’s Talk About Crossover
Speakers: Alfonso Arau, director, “Like Water for Chocolate”; Esai Morales, actor; Luis J. Echarte, president and CEO, Azteca America, Mexico.
No one knows crossover better than Academy Award winner Alfonso Arau, director of “Like Water for Chocolate,” “Three Amigos,” “Angel Eyes” and “A Walk in the Clouds,” Esai Morales, star of “NYPD Blue,” “American Family” and “Resurrection Blvd.” and Luis J. Echarte, president and CEO of Azteca America. Each have created success in their own right and have recently crossed over to create and develop successful programs for the U.S. Hispanic market.
2 p.m. to 3 p.m. Maximizing Station-Syndicator Synergies
Co-chairs: Richard Holland, creative services manager, KTVK-TV and KASW-TV, Phoenix; Allyson Terry-Goldsby, marketing director, Columbia TriStar Domestic Television, Los Angeles.
Speakers: Tina Tung-Barisic, VP, advertising and promotion, Paramount Domestic Television, New York; Henry Urick, VP, marketing, Tribune, Los Angeles; Jeffrey Weinstock, creative services director, KRON-TV, San Francisco; John Baldwin, creative services director, WGAL-TV, Lancaster, Penn.
The TV landscape is littered with syndicated shows launched with great hopes … only to fail at the hands of fickle viewers. The cost of these one-season wonders to stations and syndicators alike is incalculable. But are stations and syndicators doing all they can to nurture syndicated shows to success? And in an era where everybody has to “do more with less,” how can stations and syndicators reinvent their relationship to help each other? This session explores what works and-more important-what doesn’t work anymore.
Friday, June 28
7:30 p.m. to 9:30 p.m. The Promax awards show
Sponsored by Quantel.

“Entertainment Tonight’s” Jann Carl and Mark Steines are back to reveal who will get their hands on this year’s prestigious Promax muses.
Saturday, June 29
11:30 a.m. to 12:30 p.m. Groundbreakers II: Dr. Phillip C. McGraw
Meet the phenomenon known as Dr. Phil. He’s the author of three No. 1 New York Times best sellers. He is one of the world’s most sought-after public speakers. And his appearances on “Oprah” are appointment TV for millions of viewers each week. Starting September, Dr. Phil has his own syndicated hour-long daily television show.