Fox News continues to lead pack

Jul 8, 2002  •  Post A Comment

Fox News Channel continues to set a grueling pace in the race for cable news viewers.
Nielsen Media Research data released last week showed Fox still on top with an average of 620,000 viewers for total day and 1.089 million viewers in prime time, and still scoring the most dramatic year-to-year increases, up 153 percent for total day and up 104 percent in prime time for the second quarter.
CNN averaged 501,000 viewers for total day and 890,000 in prime time, up 77 percent and 58 percent, respectively, year to year.
MSNBC averaged 248,000 viewers for total day and 334,000 in prime time, up 20 percent and 11 percent, respectively.
CNN Headline News averaged 197,000 viewers for total day and 222,000 in prime time, up 17 percent and 28 percent, respectively.
Fox News Channel profited most from widespread increases in key demographic groups, especially in prime time, where its viewership grew 166 percent among viewers 25 to 54, 116 percent among those 18 to 34 and 133 percent among adults 18 to 49.
CNN’s prime-time averages showed increases of 60 percent among viewers 25 to 54, 167 percent among viewers 18 to 34 and 61 percent among viewers 18 to 49. Headline News grew 50 percent, 11 percent and 45 percent in those demos, respectively.
Though MSNBC posted demo growth for total day, in prime time it mustered only a 2 percent increase in 25 to 54 viewers, while dropping 18 percent in 18 to 34s and 9 percent in 18 to 49s.
CNN broke out data showing that it reached the most unduplicated viewers during the second quarter with an average cume of 63.7 million people, 29 percent higher than Fox, whose average cume was 49.2 million, followed by MSNBC (45.9 million) and Headline News (41.8 million).
Meanwhile, data for the first complete week of “Connie Chung Tonight” showed year-to-year time-slot increases for CNN of 73 percent in total viewers.
Fox continues to claim four of the most-watched cable news programs, starting with top-ranked “The O’Reilly Factor” (1.793 million viewers). Rounding out the Top 5: “Larry King Live” (1.353 million), the only CNN prime-time show to win its hour; and Fox’s “Hannity & Colmes” (1.187 million), “Fox Report With Shepard Smith” (1.1 million) and “Special Report With Brit Hume” (1.01 million).