Quick Takes

Jul 8, 2002  •  Post A Comment

“Our creative services director had not been for two years, and reports there was more focus on local broadcasting this year. He came back armed with some issues and opportunities that had not been on our radar.”
Dave Lougee, VP/general manager, KING-TV (NBC), Seattle
“Promax is much more than a convention. It is an opportunity for our marketing and promotion folks to network. Especially with tight budgets … it is good to see how others are stretching their reach in creative ways that we can adapt to our market.”
Lucy Himstedt, VP/general manger, WFIE-TV (NBC), Evansville, Ind.
“Promax, sadly, has become only an idea exchange and who’s- who for the largest markets … and international broadcasters. The event no longer speaks to medium- and small-market stations, and also has neglected promotion more since the merger with BDA.”
Jeff Wamser, promotion manager, KPWB-TV (WB), Des Moines, Iowa