Tech Briefs

Jul 15, 2002  •  Post A Comment

TV Guide Channel launches VOD promotion
TV Guide Channel plans to introduce at this week’s CTAM in Boston an affiliate marketing program to increase video-on-demand awareness. “VOD Promotion Powered by TV Guide Channel” includes a two-minute promotional segment customized to promote the affiliate’s VOD brand, top movie offerings and local pricing information. The segment is designed to air during “The Screening Room” on TV Guide Channel. The campaign also includes cross-channel promos to drive viewership to “The Screening Room,” print ads for use in local media and an on-hold message script. In addition, Gemstar-TV Guide Interactive will launch today a digital retention campaign for cable operators, “Digital Quick Tips” designed to encourage use of the TV Guide Interactive digital program guide and digital cable as a whole. TV Guide will provide cross-platform promos for operators on TV Guide properties such as TV Guide Interactive, TV Guide Channel, www.tvguideinteractive.tv and www.tvguide.com and in TV Guide print publications.
Meteorlogix offers new weathercast products
Minneapolis-based Meteorlogix, a weather services provider, has released two new products designed to allow TV stations to better pinpoint severe weather courses and times of arrival. MxWeatherSpan StormCommander uses bright highly local graphics to display real-time radar and lightning information and project storm paths and arrival times. MxWeatherSpan DopplerCast projects where a storm will move up to an hour in advance, eliminating the need for local radar.