Tech Briefs

Jul 29, 2002  •  Post A Comment

Consumers remain baffled by HDTV
About 60 percent of U.S. consumers have heard of high-definition television, but many are confused about how to get it and what equipment they need, according to a study released by CTAM this month. Almost half of the 1,500 respondents said they didn’t know how the signal was delivered. Nearly 60 percent said they did not know whether any new equipment would be needed to watch HDTV. More than half of those who have seen it find the better picture quality an attractive feature but only a little more than 10 percent would be likely to buy a set in the next year.
SeaChange launches VOD tour
SeaChange has rolled out a video-on-demand truck tour in an effort to raise consumer awareness of on demand and VOD.
The company’s new All-Television Vehicle, which contains a digital cable headend in a 41-foot truck, is designed as a tour to acquaint consumers, regulators, advertisers and others with VOD. The vehicle contains VOD equipment, set-top boxes and widescreen TVs.
Interactive TV receives its first Emmy
The interactive television business was recognized with its first Emmy recently when HBO’s “Band of Brothers” received an Emmy plaque for Outstanding Achievement in Interactive Television Programming. The plaque, the first-ever interactive Emmy, will be presented Aug. 21. The show included interactive elements such as text overlays with facts and programming details as well as access to character bios and a World War II timeline.