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Aug 23, 2002  •  Post A Comment

‘Folks’ earns extension

NBC has extended an eight-episode order on the summer reality series hit “Meet My Folks” from Nash Entertainment and NBC Studios. An NBC spokeswoman said the network is still determining whether the new order for “Meet My Folks” will be rescheduled for a midseason 2003 or summer 2003 placement.

The 10 p.m.-to-11 p.m. airing of “Meet My Folks” has made it the second-highest-rated series among adults 18 to 49 (5.2 rating/15 share) — behind only Fox’s Tuesday 9 p.m. edition of “American Idol” (5.6/16). “Meet My Folks” has been averaging 10.7 million viewers.

‘Big Brother,’ ‘Survivor’ boost CBS.com: Nielsen//NetRatings, the Internet measurement service of Nielsen Media Research and AC Nielsen Co., reports that traffic to CBS.com — home to “Survivor: Thailand” and “Big Brother 3” streaming video and news — surged more than 27 percent among “at-work” computer users during the week ending August 18.

CBS.com drew nearly 1.3 million surfers from work, compared with more than 1 million surfers the previous week. More than 35 percent of CBS.com’s audience logged onto the “Big Brother 3” page, while 24 percent of the site’s audience visited the “Survivor 5” page, with the network announcing the latest cast members for “Survivor: Thailand” last week.

“Online audiences often mimic TV audiences, as we’ve seen this last week with increased traffic to CBS.com,” said TS Kelly, director and principal analyst for Nielsen//NetRatings. “Sites such as CBS.com have been successful in providing interactive content for surfers, allowing fans to access cast member bios, view special videos and participate in online polls.”