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Aug 30, 2002  •  Post A Comment

Posted Friday, Aug. 30

Broadband/digital adds 2 million units

The cable industry’s rollout of digital broadband services added nearly 2 million units during the second quarter of 2002, according to a survey of members of the National Cable & Telecommunications Association.

Digital cable customers totaled 16.8 million at the end of the quarter, broadband Internet access customers totaled 9.2 million and customers for cable’s local telephone service increased to 2.1 million.

2002 MTV awards get most viewers in show’s history: Eminem may have bopped away with the most Moonmen at the “The 2002 MTV Video Music Awards,” telecast live from New York City’s Radio City Music Hall Aug. 29, but it was the show’s many teen-oriented advertisers who were the real winners.

This 19th edition of the VMAs was the most watched in the show’s history, averaging more than 11.9 million viewers, with an 8.3 household rating and an 11.1 rating in the persons 12-34 demo, up 5 percent from last year.

The VMA show also out-delivered all broadcast networks in prime time, and it becomes the highest-rated and most-watched basic-cable program for the year to date among households and 12-34 year olds.

GM ups local broadcast ad spending: General Motors dealers increased their ad spending on local broadcast television by more than 292 percent in first half of the year, according to the Television Bureau of Advertising, which based its data on estimates supplied by CMR MediaWatch for the top 75 markets.

Other large advertisers posting big percentage increases in local broadcast in the first half included Procter & Gamble (up 78.8 percent), SBC Communications (57.7 percent), Ford Motor Co. (21.7 percent), Albertsons Inc. (12.4 percent), and Nissan Motor Co. (11.3 percent).

Overall, ad revenues for local broadcast were up 3.5 percent for the period, according to the TVB.

Lead roles cast for ‘JFK Jr. Story’: The title role in the upcoming TBS Superstation original movie “America’s Prince: The John F. Kennedy Jr. Story” will go to Kristoffer Polaha, a relative unknown, while the role of his wife and mother will go to Portia de Rossi (“Ally McBeal”) and Jacqueline Bisset, respectively. Actress Daryl Hannah, JFK Jr.’s former girlfriend, will be played by Tara Chocol, also a relative unknown.

The movie, from Fox Television Studios’ Fox TV Pictures unit, is based on the book “The Day John Died,” by Christopher Andersen, and will be telecast in either December or January.