Aug 19, 2002  •  Post A Comment

95 Percent of general managers who expect their ad revenues to increase during the next 12 months
80 Percent of GMs who expect viewership of their local newscasts to increase during the next 12 months
18 Percent of GMs who claim that they have an “excellent” relationship with their network
59 Percent of GMs who believe that the quality of local television newscasts has improved during the past five years
Source: Media & Entertainment Strategies’ 2002 General Managers Survey. 107 general managers in 90 designated market areas participated in the survey.