Profile: Jeffrey Pollack

Aug 12, 2002  •  Post A Comment

Title: Managing director of new media for NASCAR Digital Entertainment. Mr. Pollack oversees NASCAR iN Demand and all interactive TV and video-on-demand ventures for NASCAR.
Background: Mr. Pollack joined NASCAR two years ago after serving as VP of new media publishing at Broadband Sports, where he directed the company’s online publishing efforts. He also worked as VP of marketing and corporate communications for the National Basketball Association and served as the NBA’s communications consultant during the 1998-99 lockout. In 1994 he founded The Sports Business Daily, a daily trade publication for the sports industry.
Behind the dash: In May NASCAR launched “NASCAR In Car On iNDEMAND,” a project Mr. Pollack has shepherded since late last year. It is a pay subscription package that allows iN Demand’s 11 million to 12 million digital cable homes to view in-car camera angles during the races. The camera coverage rotates among cars during the races.
“We see it as enhanced TV,” he said. “We are supplementing and extending the network package. It is not about replacing those races and content. This package is a package for fans who want to go deeper and be able to view in-car cameras at any point during the race. We call it enhanced TV and think it is a step in the right direction toward understanding what enhanced TV is.” When the package launched it consisted of seven channels, including five in-car camera channels, one replay of the broadcast and a channel with statistics and information. The service has since replaced the broadcast replay with a sixth in-car camera channel.
TV within TV: Mr. Pollack oversaw the development of NASCAR TV on Speed Channel, a channel within a channel, he said. NASCAR TV is a dedicated block of NASCAR programming on Speed Channel that airs at different times during the week. It launched in February with the relaunch of Speed. “It’s all NASCAR programming and has its own identity within Speed,” he said.
The future of ITV: “ITV is a great concept and it’s something we are going to keep our eye on and we will watch it closely,” he said. “I have yet to see the future of ITV. I don’t know what the path to success will be. That has not yet revealed itself.”