Profile: Strath Goodship

Aug 5, 2002  •  Post A Comment

Title: CEO, Miranda Technologies.
Background: Mr. Goodship became CEO in May after five years with Miranda. He founded and served as president of the company’s European subsidiary Miranda Europe from 1997 to 2002. He previously worked with Leitch as managing director of Leitch Europe and as director of engineering with Leitch Technology.
Global experience: Mr. Goodship points to his international expertise as a key factor in his becoming CEO. “It’s important to be international these days,” he said. “Our industry is consolidating-competitors, manufacturers. You need a large product line to be attractive to customers.”
The company has made some select acquisitions recently, including Oxtel in Europe. And Mr. Goodship increased European revenues tenfold while with Miranda Europe. He expects such attempts to broaden product lines and grow larger will become more common among equipment companies.
Reaching out: Miranda’s acquisition interests lie in companies with routers and servers. “If the right opportunity came along we would do it. Our product line is about 80 percent of where we want it to be,” he said. Miranda has three main product lines-interfacing and distribution products, multiwindowing devices and master control and branding products. “It’s going to be difficult to be a small or medium-size player. As customers consolidate they are going to want to work with customers who are one-stop shops and have large volume and competitive pricing.”
Less is more: “Although revenues look stronger this year, [broadcasters] have to be able to do things competitively. The best thing we can do is present them with the tools to make this work. The politics and economics are more complex.”
TV station of the future: “It’s not always a question of automating everything. The human element will be required for some stuff. The model of [a TV station] just being a computer where we pull stuff off of the server is a long away off. Technically it’s achievable but there are sociological and economic reasons [to consider].”