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Tech Briefs

Aug 19, 2002  •  Post A Comment

nCUBE, Lifetime ad insertion system
nCUBE and Lifetime Movie Network have deployed an ad insertion system that allows for both analog and digital ad insertion from the same server. According to nCube, it is the first commercial rollout of a digital-to-digital path, rather than analog-to-digital path. The system enables digital cueing, which allows operators to adjust ad schedules to accommodate sporting events and live programming and offers random encryption messages to prevent personal video recorder commercial skipping.
MagicBox, Adtec join forces
MagicBox and Adtec Digital have partnered to combine their equipment to mix full-motion video and still images. The solution allows cable companies to create messaging content combined with MPEG playback and is primarily designed for use by local public access channels.
Short takes
BroadbandPlus, the so-called “New Western Show,” announced that more than 143 companies in the cable television industry, from programming, infrastructure, hardware and software, will participate in the show, which runs Dec. 3 to 6 in Anaheim, Calif. … Cable and DSL providers added a combined 1.37 million high-speed Internet subscribers in the second quarter, with cable continuing to maintain a 65 percent share of the market, according to Leichtman Research Group. Top cable companies added more than 900,000 broadband Internet subscribers compared with 460,000 added by major DSL providers.