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Sep 23, 2002  •  Post A Comment

CONUS kills news arm
New York-Citing years of unprofitability and fundamental changes in the local TV business, CONUS Communications, the last remaining independent TV news service, said it is shutting down most of its news-gathering and production operations and scaling back what’s left. “There just isn’t enough support at the local station level,” said CONUS President Terry O’Reilly. The CONUS-produced All News Channel on DirecTV is among the operations that will go dark.
DirecTV channel for BMW
New York-BMW has made a deal with DirecTV for its own channel on the satellite system on which it will run its much-talked-about BMW film series and related content.
According to a report in Advertising Age, the BMW Films Channel, whose name is not yet finalized, will start in late November and run for five weeks.
The BMW channel, which is expected to be available during weekend prime-time hours, will offer a half-hour loop that will include the three new films in the BMW series called “The Hire” and extra content such as behind-the-scenes footage. The creation of the channel is part of a broader integrated deal between BMW and newly renamed Sony Pictures Television.
`Race’ placement deal
Los Angeles-CBS is aggressively pursuing product-placement advertising deals, extending them to shows drawing midsize ratings such as “The Amazing Race” and “Big Brother” after blockbuster “Survivor” paved the way.
Advertising Age reports that for the upcoming season of “The Amazing Race 3,” the network has inked major deals with Deutsche Telekom’s T-Mobile USA, Eastman Kodak Co. and Royal Caribbean International.