Quick Takes

Sep 9, 2002  •  Post A Comment

“As much clutter as it takes for viewers to flee the networks, and we seem to be seeing that now. The slicing and dicing of 30-second spots into ever-smaller snippets makes it feel as if there are twice as many ads and promos.”
Diane Werts, television critic, Newsday/president, TCA
“The current amount is just right. My wife is amazed that I can surf away from a commercial break and surf back to the program just as the commercials are ending. If the networks add or subtract spots, my timing will be off.”
John Levesque, television critic, Seattle Post-Intelligencer
“How about a timer … that [says] when the program will return [to make ad clutter less intrusive]? The number of viewers that the network attracts as a result of the timer [could] offset the lack of desire by corporate sponsors to advertise.”
Mike Kansa, communications student, Univ. of Utah, Salt Lake City