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Syndication Ratings: … as other shows open to mixed ratings results

Sep 23, 2002  •  Post A Comment

“Dr. Phil” wasn’t the only new strip to test the ratings waters last week.
New series rolled out two by two as a pair of game shows, two other talk shows and two off-net strips also premiered to varying degrees of success.
After King World’s “Dr. Phil” (see separate story), Buena Vista’s “Who Wants to Be a Millionaire” may be the second-most-anticipated syndicated series to hit the small screen this season. It scored a three-day average of a 2.9 rating/6 share through Wednesday, according to Nielsen Metered Market reports. That score is down 2 share points from its lead-in (a 3.4/8) and off a single point from its October 2001 time period average of a 3.0/7. (October is used as a comparison due to delayed premieres last season in the aftermath of Sept. 11.)
In the country’s top three markets, the results have been mixed; in New York, the strip is down, in Los Angeles it’s running even and in Chicago it trends up from its lead-in.
Sony’s first-run rookie “Pyramid” earned a 2.0/5, off a share-point from its lead-in and from the October 2001 time-slot average. The series is holding in share in New York and gained a share point from its Los Angeles lead-in.
Of the other talk shows that debuted last week, Twentieth Television’s “The Rob Nelson Show” averaged a 0.9 rating/3 share through Wednesday, down 2 share points from its lead-in (a 1.3/5) as well as from October time periods (a 1.4/5.), and Tribune’s “Beyond With James Van Praagh” pulled an identical 0.9/3, off a share from both lead-in and October 2001 numbers of 1.2/4 and 1.1/4, respectively.
In the off-net circuit, Carsey-Werner-Mandabach’s “That ’70s Show” debuted to a 2.5/5 three-day household average, running even in share with both its lead-in and October 2001 numbers. However, the series has gained since its Monday debut of 2.4/4 to scores of 2.6/5 and 2.5/5 on Tuesday and Wednesday.
Twentieth’s “The Hughleys” built momentum through Wednesday, averaging a 1.6/4, and scoring a 1.8/4 on Wednesday. Its average is even in share with both lead-in and October time periods.
The first national numbers came out for two series that premiered earlier in the month: “Celebrity Justice” debuted with a 1.3 rating in 95 percent of the country, while “Caroline Rhea” scored a 1.2 rating in 93 percent of the country.