At Press Time

Oct 21, 2002  •  Post A Comment

Los Angeles-Regal CineMedia, the country’s largest theater owner, sealed a deal with NBC in which the network will provide short-form programming content for Regal’s proposed in-theater Digital Content Network. Regal is aiming to revolutionize cinema advertising by linking with entertainment content providers for digitally delivered 20-minute pre-movie program blocks that will carry ads targeted by film or by theater.
According to a report in Advertising Age, as part of the agreement NBC will receive 30-second or 60-second in-theater spots.
Disney downgraded
New York-Moody’s Investors Service dealt The Walt Disney Co. another blow Friday, downgrading its senior unsecured debt to a Baa1 from an A3 and downgrading ratings for its subsidiaries based on factors including the continuing decline of its TV network and theme park businesses. High debt resulting from Disney’s ABC Family acquisition, limited free cash flow and the threat of a double-dip recession also prompted the move.
Nielsen to isolate cable
New York-Nielsen Media Research is likely to soon begin separating out local wired-cable ratings in its sweeps data for all 210 markets, perhaps as soon as the February 2003 sweeps, fulfilling a long-held objective of the Television Bureau of Advertising.
In addition, Nielsen’s electronic distribution of the local ratings for the various TV markets will now include broadcast television and all cable networks simultaneously. Before, data included broadcast and major cable networks only, with ratings for all other cable networks reported approximately two weeks later. That data, for programs, dayparts and so forth, is expected to soon include the breakout for wired cable.