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Oct 31, 2002  •  Post A Comment

October 31, 2002

Save the date – 2003 Upfront Summit

EM reports on hot Hispanic TV market Nov. 25

Lyle Foster and Michelle Wagner join EM/NY

Strictly Business: In B-to-B, print is still king

BUYERS AND SELLERS TO MEET AT 2003 UPFRONT SUMMIT. More than 500 ad buyers, media planners and industry executives are expected to attend the 2003 Upfront Television Advertising Summit, May 8, 2003, at the Grand Hyatt Hotel in New York. The Summit, now in its third year, is the only independent conference held in conjunction with the upfront ad market in New York. Next year’s event will include panels on the cable, syndication, and broadcast upfronts, plus a special keynote address. For information on Summit sponsorship, contact your EM account executive or call Elizabeth Cherry, EM’s national advertising sales director, at 323 370-2410.

EM BEEFS UP NEW YORK SALES STAFF. Lyle Foster, an 11-year veteran of MGM Domestic Television Distribution, has joined Electronic Media as territory manager in the newspaper’s New York sales office. Joining him in the Big Apple is Michelle Wagner, EM’s newest account executive. Lyle can be reached at (212) 210-0216; Michelle’s phone number is (212) 210-0204.

EM REPORTS ON HOT HISPANIC TV MARKET. Hispanics make up 12% of the U.S. population – and this population is expected to increase an incredible 14.6% in the next five years.

This population growth is driving the growth of Hispanic television, and Electronic Media will explore this 35-million viewer market November 25. The report will look at topics such as: The state of Hispanic TV today; the battle among Hispanic networks; a look at new digital cable channels targeting the Hispanic market; and what non-Hispanic networks are doing to compete. For information or ad reservations, call your EM representative or Elizabeth Cherry at 323 370-2410..

Media Marketer is a monthly service of Electronic Media Sales and Marketing, which is solely responsible for its content.

To unsubscribe

Survey says: Trade mags No. 1 source for business executives

NEW YORK – Trade publications are the top source of information and insights for business executives, according to a Yankelovich/Harris survey released by American Business Media.

The survey of more than 500 large-company managers found that more than half named trade publications “extremely” or “somewhat valuable” to their business or work.

RANKING INFORMATION SOURCES

“Extremely” or “somewhat valuable”

Trade magazines/professional journals 56%

Business-to-business trade shows 51%

Salespeople 48%

Business-to-business Web sites 47%

Professional organizations 44%

Source: ABM Survey by Yankelovich/Harris

The executives surveyed came from a variety of industries, including advertising, financial services and manufacturing. Eighty-three percent said they had read a b-to-b magazine in the past month; more than two-thirds reported visiting a b-to-b web site in the past 30 days.

B-to-b publication readers read an average 4.6 titles per month and spend more than two hours per week reading them, the survey found. B-to-b web viewers visit an average of 7.5 b-to-b sites monthly and spend 2 hours 46 minutes viewing b-to-b sites.

Viewership of b-to-b web sites was up dramatically, but this increase did not diminish b-to-b readership. Nearly three-fifths of the executives – 59% – reported that their readership of business-to-business publications had increased or stayed the same in the past two years.

For more information on ABM’s Yankelovich/Harris Study of Business to Business Media, click here .

CONTACT US

New York

212.210.0292

Los Angeles

323.370.2412

Classified

323.370.2415

Production

323.370.2459

Television

212.210.0292

EMonline/First Look

323.370.2411Email

emadvertising@crain.com

Save the date – 2003 Upfront Summit

EM reports on hot Hispanic TV market Nov. 25

Lyle Foster and Michelle Wagner join EM/NY

Strictly Business: In B-to-B, print is still king

BUYERS AND SELLERS TO MEET AT 2003 UPFRONT SUMMIT. More than 500 ad buyers, media planners and industry executives are expected to attend the 2003 Upfront Television Advertising Summit, May 8, 2003, at the Grand Hyatt Hotel in New York. The Summit, now in its third year, is the only independent conference held in conjunction with the upfront ad market in New York. Next year’s event will include panels on the cable, syndication, and broadcast upfronts, plus a special keynote address. For information on Summit sponsorship, contact your EM account executive or call Elizabeth Cherry, EM’s national advertising sales director, at 323 370-2410.

EM BEEFS UP NEW YORK SALES STAFF. Lyle Foster, an 11-year veteran of MGM Domestic Television Distribution, has joined Electronic Media as territory manager in the newspaper’s New York sales office. Joining him in the Big Apple is Michelle Wagner, EM’s newest account executive. Lyle can be reached at (212) 210-0216; Michelle’s phone number is (212) 210-0204.

EM REPORTS ON HOT HISPANIC TV MARKET. Hispanics make up 12% of the U.S. population – and this population is expected to increase an incredible 14.6% in the next five years.

This population growth is driving the growth of Hispanic television, and Electronic Media will explore this 35-million viewer market November 25. The report will look at topics such as: The state of Hispanic TV today; the battle among Hispanic networks; a look at new digital cable channels targeting the Hispanic market; and what non-Hispanic networks are doing to compete. For information or ad reservations, call your EM representative or Elizabeth Cherry at 323 370-2410..

Media Marketer is a monthly service of Electronic Media Sales and Marketing, which is solely responsible for its content.

To unsubscribe

Survey says: Trade mags No. 1 source for business executives

NEW YORK – Trade publications are the top source of information and insights for business executives, according to a Yankelovich/Harris survey released by American Business Media.

The survey of more than 500 large-company managers found that more than half named trade publications “extremely” or “somewhat valuable” to their business or work.

RANKING INFORMATION SOURCES

“Extremely” or “somewhat valuable”

Trade magazines/professional journals 56%

Business-to-business trade shows 51%

Salespeople 48%

Business-to-business Web sites 47%

Professional organizations 44%

Source: ABM Survey by Yankelovich/Harris

The executives surveyed came from a variety of industries, including advertising, financial services and manufacturing. Eighty-three percent said they had read a b-to-b magazine in the past month; more than two-thirds reported visiting a b-to-b web site in the past 30 days.

B-to-b publication readers read an average 4.6 titles per month and spend more than two hours per week reading them, the survey found. B-to-b web viewers visit an average of 7.5 b-to-b sites monthly and spend 2 hours 46 minutes viewing b-to-b sites.

Viewership of b-to-b web sites was up dramatically, but this increase did not diminish b-to-b readership. Nearly three-fifths of the executives – 59% – reported that their readership of business-to-business publications had increased or stayed the same in the past two years.

For more information on ABM’s Yankelovich/Harris Study of Business to Business Media, click here .

CONTACT US

New York

212.210.0292

Los Angeles

323.370.2412

Classified

323.370.2415

Production

323.370.2459

Television

212.210.0292

EMonline/First Look

323.370.2411

Email